The Austrian sports betting pioneer Interwetten will be the new main sponsor of all European Tour events staged in Germany and Austria.
An incredible atmosphere, flaring emotions & enthusiastic fans – attributes that the sport of darts combines and which Interwetten would also like to offer its customers in the entertainment sector. The potential and the increasing relevance of darts in the target markets but also the innovative activation possibilities for Interwetten at the events of PDC Europe form the basis for the multi-year strategic partnership.
With new and exclusive fan experiences, which are reflected in the planned measures, the fans shall be able to experience unforgettable darts moments. The darts experience shall thereby be raised to new emotionnal heights and live events for the fans shall be intensified.
Werner von Moltke, CEO of PDC Europe: “The partnership with Interwetten makes me very happy. I have rarely experienced such a competent and motivated partner. I know that Interwetten not only wants to present itself as a sponsor but will also make sure that our events will become even more attractive and that the exchange with our fans will be intensified. Therefore, I am very much looking forward to the cooperation and thank them for their trust in us.”
Stefan Sulzbacher, CEO at Interwetten: “Darts is an exciting development opportunity for us as the sport enjoys increasing popularity in our core markets Germany and Austria. We are therefore very proud about this multi-year partnership with a renowned organisation such as PDC Europe. This will allow us to offer our customers an even larger portfolio of entertainment and we can also set new accents in the development of new markets.”
PDC Europe is delighted to have Interwetten as a great long-term partner.
